Print Deepak 🛡 tweets

Why do many founders struggle with community-building efforts? Because they point in the wrong direction and measure things that don't matter.

And don't ask your marketing team to do the job. Hire a community manager.

to start marketing, you don't need

-a shiny new logo
-complete kickass product
-mockups and dashboards
-millions in VC funding

It starts with a simple page, with a line that says what you're building for whom and a form to collect buying interests.

Marketing is entertaining.

-making posters
-talking to people
-running contests, quizzes, games
-hosting shows

And the moment when you see people signing up is priceless.

Your product (SaaS, e-com, DTC, tech, non-tech) can be easily copied. Your community can only inspire.

Community as a moat. 🔥

Hey Twitter 👋

I want to host Twitter AMA threads with some "super-consistent" content creators.

Industry: Anything - marketing, startups, design, growth, entertainment, etc

Format: Anything - Blog, Video, Tweets, Linkedin, Insta, Tik Tok, etc

Who should I talk to first?

Marketers are in the business of creating more consumers.

Community managers are in the business of creating more creators.

Building a community won't replace marketing.

But it's unquestionably the best thing you can do for your business. Here are 10 reasons both tangible and non-tangible.

Note: Sharing personal experiences.

Customer Community Officer is about to be one of the hottest positions in startups.

Someone who oversees the community experience, events, content, and relationships.

Platforms and algorithms change, but community fundamentals remain the same. Help people find belonging and identity.

Simple community-building hack for solo startup founders/ Indiehackers

👉Build an Email list
👉Organise online meet-ups once a month for the subscribers
👉Create a Whatsapp group for the attendees
👉Do collabs with your members

No fancy budget OR community tools is needed.

Good products deserve good marketing.

Marketing 101 for Course Creators

-Grow Twitter following
-Offer byte sized free courses
-Build an Email list
-Be a Guest on Podcasts
-Show/Speak testimonials
-Repeat

Good marketing takes time.

A lot of startups struggle with creating a great community. Here's what you should do

1. Put a tweet calling out people
2. Create a small Whatsapp Group
3. Start a Zoom session on the weekend
4. Scale up as the conversation grows

How are we crushing marketing goals at @C3UniverseHQ?

👉 Set short-term goals.

We need 1,000 people in our community.

Started with 2.

👉 Did micro-events, but consistently.

4 meet-ups a month. 1 forum post per week. 2 tweets a day for 6 mons.

320 / 1,000 people ⚡️

Unknown fact

Great marketing can't solve a lousy product. But a great community can.